New Era has created a brilliant campaign involvingĀ caricatureĀ fans of various teams, sparring with each other about their rivalry. For example, here was the first iteration of a Cubs/Sox battle.

It’s brilliant, in large part, because it spreads around places like this. So, here’s some free advertising for New Era in the form of a hilarious video in which Darryl Philbin (Craig Robinson from ‘The Office’) quizzes Ron Swanson (Nick Offerman from ‘Parks and Rec’) about his Cubs fandom:




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