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It won’t stop some folks from griping about the crummy product on the field, but the Chicago Cubs are going to reduce ticket prices for 2013. The move comes partly in response (I imagine) to the lowest attendance since 2003, and the first 100+ loss season in 46 years.

In general, ticket prices are 2% lower on average than they were last year, which doesn’t sound like much, but ticket prices usually go in only one direction – up. In the bleachers, the drop will be closer to 10%. That’s swell.

The Cubs are sticking with their tiered-game approach to pricing (a bunch of Marquee level games (the most desirable), some Platinum level games (second-most desirable), some Gold, some Silver, and some Bronze), but there will be fewer of those higher tier games in 2013, which will lead to lower overall prices. The Tribune published a look at prices for next year:

So, that’s the range on prices you can expect in 2013. You’ll notice that the prices on individual tickets are also now a couple bucks higher than season ticket holder tickets (which, to me, is a nice nod to the season ticket holders, who are so important to the Cubs’ consistent revenue base (see, I can treat anyone like an “asset,” not just Cubs players)).

Cubs.com has some additional details, including an early look at which games will be at the “Marquee” level.

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  • MichiganGoat

    So how can we find a way to complain about this?

    • Jeff

      ask Kyle :)

      • Hebner The Gravedigger

        Hehehe

    • hansman1982

      Well you see the Cubs lost 12% more games this year than last and prices didn’t drop 12%.

      They still have ridiculous pricing, I mean one of the highest in the league despite having the worst team in the league.

      There are too many options and colors on the chart. I can’t read it very well without my glasses which are across the room.

      • TWC

        I blame Jim Hendry.

        • hansman1982

          Nope we can’t do that anymore…everything is Theo’s fault…

          • MichiganGoat

            Wrong, its Rickys fault he’s just found another way to line his fat pockets and gave everyone a scrap of bread to keep the hoards at bay as him and Theo build their bunker full of money below the McDonalds that he purchased.

            • hansman1982

              TnT (as Theo and Tom like to be called) are swimming in the piles of gold stashed in that bunker as we speak,…

      • Jeff

        Hans, I was thinking about the “poor” Yankees, they spend 200M on the team salary and are getting blown out by Detroit. Another year where they falter in the post season.

        You know what that 200M gets them? I bet despite losing, the accountants are sitting there counting up the profits as we speak. Ticket sales, merchandise, revenue share, etc.

        We have the same thing going on, just not as good a team.

        • EQ76

          The Yanks got one hell of a tv deal too. If I’m not mistaken their tv deal is enough to cover payroll. maybe our next deal is big enough to cover our future payroll, assuming it’s much, much bigger than the current one.

        • Dave

          200 million gets them to the playoffs every season with a chance to win it all.

        • hansman1982

          To compare the Yankees revenue/ticket prices/attendence/salary obligations to any other team in baseball is just ridiculous. The Yankees are not a big name in baseball they are a big name in the world. You can go overseas and ask peoiple about baseball and the first word out of their mouth will be Yankees.

          The rest of the $200M debate I will stay out of because I have hashed it over and over and over and over.

      • LWeb23

        I’m blaming it on Dusty’s toothpick.

  • Myles

    Awesome news. It’s a nice gesture all things considered.

  • CubsFanBob

    If we pay by check we get an autographed sign ball from Rizzo

  • Spencer

    So, are prices for the individual games actually lower, or are they just having less of the most expensive games which means prices are “lower” overall? I really couldn’t care less how many marquee games there are, but I do care about the price for individual games.

    • http://www.bleachernation.com Brett

      It’s a combination of both of those things. From my read, mostly the fewer Marquee Games thing (except in the bleachers, where it appears to be an across the board reduction).

      • Spencer

        ok cool. I prefer the bleachers anyways.

        • Featherstone

          Bleacher Bums for life

  • CubFan Paul

    Lowering bleacher and outfield prices don’t count. Season ticket holder prices in the bowl will stay the same or increase. Lowering an overpriced bleacher seat by 10% is a crock.

    • Featherstone

      Hey Look MG, we found someone.

      • CubFan Paul

        No, you didn’t. This is something I expected Brett to point out above.

        • hansman1982

          The only people paying increases in ticket prices this year are the Club Box OF ($2.00) and Terrace Box IF ($1.00) folks.

        • Spencer

          Shouldn’t the overall price of your season tickets go down since they reduced the amount of the “pricey-er” games? The amount for your seats may have stayed the same, but the overall price should go down. Unless I’m missing something.

          • hansman1982

            Many of the crappy game seats went up in price.

            • Spencer

              Well. This is sorta misleading then.

      • MoneyBoy

        Featherstone … CubFan Paul is right … my Terrace Box OF tickets stayed exactly the same …

        • bbmoney

          I don’t know why it doesn’t count that some seats have been lowered. It’s still a lowered ticket price and we aren’t all season ticket holders in the bowl, so it’s good for the rest of us.

          But, I do understand why you’d be frustrated that your seats weren’t lowered, and the headlines will be that the average ticke price dropped.

    • TWC

      ::sad trombone::

      If you don’t want to pay for them, if you think they aren’t worth what you’re being asked to pay for them, don’t. It’s not like season tickets are food (or, more importantly, beer). You can live without them. There are thousands of people ready to take your spot on the season ticket holder list.

      • bbmoney

        I agree with TWC on the beer part. MMMMM beer.

        • MichiganGoat

          Cheers BEER BEER BEER BEER

      • Spencer

        If i ever get the opportunity to purchase seasons tickets, I’m doing it for the rest of my life. I don’t care where I live or what my job is.

      • CubFan Paul

        No Shit The Dub. You missed my point.

        • TWC

          I think lowering the prices of the regular tickets — yeah, even 10% off the bleacher seats — is more significant to regular fans than lowering season ticket holders’ prices. There are, what, 24k STH, and thousands more on the waiting list? (I really have no idea.) There are a whole lot more fans coming to the games on a day-to-day basis than a season basis. I think this matters more to them than to the folks that can afford to spend many thousands of dollars annually on their season tix.

          • MichiganGoat

            Yeah i’m not sure what is to get worked up about, its a good gesture to lower the cheapest seats by 10%. Being able to see a MLB team play for between $8-$25 dollars is a great deal. The low-A team here in GR can be as low as $5 for lawn or $15 for Box Seats so its a great deal. Now if I can find a way to get hotel, beer, and gas for a super cheap rate I’d be going to more games. Why would we be up in arms about paying for one of the greatest experiences a baseball fan can ever have – Wrigley Field. There is so much more to complain about than a lowering of ticket prices.

            • hansman1982

              Sadly, there is a contingent of Cubs fans who hate Ricketts as owner and therefore would rather hate on Ricketts.

          • hansman1982

            And the interesting thing is the decreases are more or less, in line with the price of the tickets. More expensive ST saw, generally, smaller decreases in ticket prices.

          • DarthHater

            I think this matters more to them than to the folks that can afford to spend many thousands of dollars annually on their season tix.

            Leave it to the San Francisco guy to start waging class warfare. ;-)

            • MichiganGoat

              Hippie Hater

      • CubFan Paul

        No Shit T-Dub. You missed my point.

    • Tommy

      Are you the kind of person that complains if someone gives you $5 because it wasn’t $10?

      • MichiganGoat

        of course I want nay I demand my $20 dollars

        • Tommy

          LOL! I stand corrected!

          • Stinky Pete

            Wait, who were the $20 players?

            • MichiganGoat

              Matt Holliday

  • Dustin S

    I purchased most of my single game tickets this season the day they went on-sale, but I ended up regretting it because I could have bought the same tix (resold) for 1/2 or less closer to the game. That’s what I’ll do in 2013. It’s always kind of a gamble on team performance since losing drives resold tix prices down, but unfortunately I don’t predict it will be a problem to wait in 2013. By July/August I knew plenty of people that couldn’t give them away… :( so paying face in March was a bad deal for me. Although it’s always nice having them in hand.

  • cubsin

    I pity the poor SOB’s that paid $100 or more for tickets to see a Cubs game, then find out that today’s starting pitcher is Volstad.

    • Mike

      So true! Haha!

  • Fastball

    Uh Humm, Glad Tom felt like he was doing us all a favor. Just go spend money on players that make this team a playoff contender every year.
    I still get my tickets to watch the Cubs in Cinci for about $35 bucks and sit behind the Cubs dugout every time. It’s a lot of fun because until this past year we usually out number the Reds fans. I love making Reds fans mad as hell when the Let’s Go Cubbies chant starts and drowns out the Reds fans. LOL Good Times

  • die hard

    Well its a start but not enough…should be 15% across the board and promise not to allow raise as to concessions, food, parking etc…

    • Cubman40

      This is such a crock, they try to create the perception of being fan friendly by supposedly reducing overall ticket prices by dropping the price on inflated Bleacher seats. My invoice actually went up $75 (which is a slap in the face). My question is, how does the supposed “ticket reduction” compare to the reduction in payroll? Wasn’t the $140MM payroll the justification for the current ticket prices? Don’t kid yourself when you see a packed house during the summer months, the place was filled with people who bought tickets on Stubhub from STH who sold at a significant loss (although I don’t feel sorry for the brokers, if this put them out of business, it would be worth the loss). We’re the ones who felt the impact of the rebuild, not the Ricketts (except for maybe at the concessions in April and September). The waitlist is a joke because waitlisters have no skin in the game (it costs nothing to join, the Bears and Hawks got this right by charging a deposit). I know for a fact they went through at least 10k spots last year. Yes I’m frustrated, yes I’m ranting and yes I’ll renew because I love the team and love going to the games, but damn, come on Tom….help a brutha out!

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