Obsessive Wrigley Renovation Watch: Cubs Reportedly Compromised on Outfield Signs (UPDATE)

respect wrigleyToday, the Landmarks Commission will pass upon – and is expected to approve – the Chicago Cubs’ plans to add two outfield signs at Wrigley Field as part of the renovation project. The two signs, a large JumboTron in left field and a static see-through sign in right field, will help generate additional revenue for the organization, including some of the funds that will ultimately pay for the renovation, itself.

But the Cubs aren’t getting all that they wanted, once again. According to the Sun-Times, the Cubs have agreed to compromise (once again), and reduce their requested signage sizes from 6,000 and 1,000 square feet to 4,500 and 650 square feet. Those are, essentially, the sizes Alderman Tom Tunney had wanted all along (if there were going to be signs at all, that is).

As I’ve said before, I doubt the Cubs actually thought they’d get a 6,000 square foot JumboTron in left field, and instead employed an “overask” strategy to ensure they got what they did want. Was 4,500 square feet their target? Who knows. Hopefully they’re satisfied by this compromise and are, indeed, getting signage that will generate significant revenue going forward.

In the end, a negotiated agreement among all sides – with Tunney’s support – is the best thing for the process going forward. The Landmarks Commission will sign off today, and then it’s on to the next steps in the legislative process (which are expected to be less contentious, but, hey, you never know).

UPDATE: A report from Greg Hinz at Crain’s has a very different take on things. Although he says the Commission is expected to approve the outfield signs today, Hinz hears that Tunney refused the 4,500/650 compromise, which was pushed on him by the Mayor. If true, the Cubs clearly have the Mayor solidly on their side (which is good), but do not have Tunney on board with the signage plan – or maybe much else. I now wonder what the rhetoric is going to look like today. In any event, Hinz’s report makes it sound like the Commission is going to approve the Cubs’ original request for 6,000/1,000 square foot signs. I’m not sure who’s right here, because those are obviously two strongly opposing reports.

Brett Taylor is the editor and lead writer at Bleacher Nation, and can also be found as Bleacher Nation on Twitter and on Facebook.

310 responses to “Obsessive Wrigley Renovation Watch: Cubs Reportedly Compromised on Outfield Signs (UPDATE)”

  1. Tom A.

    Sitting at City Hall. 30 minute delay to meeting start, so far. Alderman Tunney looks nervous and not happy.

    Many fans of Cubs in attendance.

    Let’s get this done !

  2. Tom A.

    Cubs reps talking directly with Alderman Tunney during a short break.

    The Cubs appear to be trying real hard to get Tunney happy.

    Let’s hope all goes well in next hour !

  3. Tom A.

    Another delay. Tunney not in room and clear Commission is stalling and waiting.

    I feel a deal is going to happen !

  4. Tom A.

    Tunney back and starting again.

  5. Tom A.

    Brett write-up is correct on sizes being discussed.

  6. Tom A.

    Commission Office is recommending that signage as revised by size meets standards. Being presented as that they will approve signage.

    Not yet heard from Tunney or Cubs and no vote yet.

  7. Tom A.

    Sorry have to go back to work. Fingers crossed.

    1. MichiganGoat

      Thx for the updates Tom

    2. DarthHater

      Oh sure, Tom. Take us right up to the crucial moment and then go back to work. You’re as bad as a season-ending cliff-hanger! :-P

      1. Tom A.

        Hope below helps Mr. DH !

        1. DarthHater

          Fantastic. Hope you didn’t get in trouble at work! :-D

  8. Timmy

    does anyone think the jumbotron will play the new robin thicke video?

    1. MichiganGoat

      Try to make valid point and be part of a real discussion. Your just fishing for arguements and it’s past annoying. You get mad when people call you out and disagree with you and then post these baiting comments. You can be part of a great community but this is not how to do it.

  9. Serious Cubs Fan

    I hope the 6000ft jumbotron gets approved. I can’t believe Clown Tunney would reject a 4,500ft reduction. I hope the guy loses his next election

  10. caryatid62

    I know the meme here is that Tunney is in the pockets of the rooftop owners because of ways they can “contribute to his campaign fund”, but as far as I know, the Cubs have exponentially more money than all the rooftop owners combined.

    I feel like if Tunney is doing this to build his campaign war chest or make money, he backed the wrong horse. There must be something else to it.

  11. Tom A.

    APPROVED !!!

    Even though Alderman Tunney was not happy with left field jumbo-tron. What a piece-of-work.

    This is so real awesome for all of us that wanted the team to continue to play baseball at Wrigley Field.

    Brett, your coverage always has been spectacular and I truly thank you for helping us stay informed.

    OK Cubs, let’s go get some advertising revenue and a team that deserves a newly renovated stadium !!!

    1. MichiganGoat

      So 4500 sq/ft?

      1. King Jeff

        I don’t think that includes the structure around the board.

        1. Tom A.

          Although the lights and the signage above the jumbo-tron will be higher, the actual jumbo-tron will no higher than center-field scoreboard.

          The Landmark Commission office was very good again and by the above it keeps the center-field scoreboard as prominent !

      2. Jono

        I hope so

      3. Tom A.

        48 feet by 95 feet from what I remember — so 4,560 square feet

        1. MichiganGoat

          Perfect – I think this was where the Cubs planned to land all the time. Looking forward to seeing the new artist rendering.

        2. King Jeff

          Plus, 2 light standards(12×17 each), and a neon sign on top(7×66)

          1. King Jeff

            But like Tom was saying, it’s actually going to be less prominent than the scoreboard in center. If it keeps with the renderings, I think it’s going to look great and most of the complaints will go away.

            1. MichiganGoat

              Ha you made a funny Jeff… The complaints will never go away.

              1. King Jeff

                I said most, I know full well that some will find fault in everything because that’s the way they live their life.

        3. Kevin
          1. Tom A.

            5,700 is all signage combined. 4,560 left-field plus 650 right-field and another 500 to 600 on top of the jumbo-tron in between two 12 by 17 light towers

    2. Timmyt

      boo-urns. another tradition down the drain with so much stale urine.

    3. MoneyBoy

      Tom, thank you for your up-to-the-minute updates!!

      1. Tom A.

        No problem !

      2. Hansman1982

        Yes, excellent work today!

    4. Jono

      Awesome! Progress!

      1. Timmy

        if by progress you mean regress, then no yes

        1. Jono

          No, progress by getting the means to renovate the stadium

          1. Hansman1982

            Regression to the mean of revenue potential.

            1. Jono

              That’s retarded.

  12. cubfanincardinalland

    A step in the process, but does not bode well for city council approval. Rahm appoints the landmarks. Obvious tunney is on a crusade to shut this deal down, he just might do it when it gets to a council vote.

  13. Kevin

    “Obvious tunney is on a crusade to shut this deal down, he just might do it when it gets to a council vote.”

    If Tunney shuts the deal down things will get ugly. The Cubs are bending over backwards to to limit viewing obstructions for the rooftops while trying to keep the charm of Wrigley Field. The Ricketts have the right to generate advertising revenue, no different than the other 29 MLB clubs.

  14. Die hard

    Tunney would get boost for Governor if shut down Wrigley in light of all the school closings– perfect site for a school

    1. Adam

      And I thought your baseball opinions were ill-informed.

      1. TWC

        Die hard is a universal app.

        1. Die hard

          How do u know I’m not Bruce Willis?

          1. TWC

            Because Bruce Willis knows something about baseball.

  15. Obsessive Wrigley Renovation Watch: Landmarks Commission Approves Signage Over Tunney Objections | Bleacher Nation | Chicago Cubs News, Rumors, and Commentary

    [...] an overnight report that the Cubs and Alderman Tom Tunney had come to a compromise on the size of the signage, it seems [...]

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