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respect wrigleyThat was fast.

Just a couple days after the Chicago Cubs suggested they might proceed in pairing up with a corporate sponsor for their yet-to-be-constructed see-through sign in right field, despite the lack of an agreement with the rooftops not to sue if such a sign is put up, the Cubs have their partner. And it’s an old partner, according to a Crain’s report: Budweiser.

The Cubs have a long-standing relationship with Anheuser-Busch, and Crain’s is reporting that the relationship is not only being extended to the right field sign, but also to new advertising that will be placed in the plaza and hotel being constructed to the west of the ballpark.

You can read more about the partnership in Danny Ecker’s report, but the good news is that the Cubs are proceeding as if the right field sign – not to mention the external ballpark construction – is going to proceed at some point in the near future.

Whether this is indicative of progress with the rooftops or merely a shot across the bow (or neither, and it’s just the Cubs getting their ducks in a row for whenever the sign does go up) remains to be seen. It’s entirely possible that the Cubs have had Budweiser in mind for the sign for a very long time – a complicated agreement like this takes time to work out – and are just now coming forward with the information, possibly for strategic reasons.

The Cubs’ perspective since City Council approved the Wrigley renovation plan has been that they have a right to erect these outfield signs (revenue generators), but they aren’t going to start the serious construction work (money spending) until they know that the rooftops will not sue. Putting up the Budweiser sign for the 2014 season, and letting the rooftop chips fall where they may, now seems like a legitimate possibility.

As for the larger sign – the video board – in left field, that doesn’t appear to be a realistic possibility for the 2014 season at this point.

  • MichiganGoat

    If only Pabst had the money of In-Bev then we might have been able to have an Old Style sign instead of a Bud sign.

    • Coop

      I was just at Wrigley a couple of weeks ago, and I had a hell of a time finding Old Style. I was sitting in the RF Bleachers – I pretty much had to wander around every vendor out there until I found a lone bleacher vendor selling it. And it was delicious!

      (and I had been drinking Bell’s and Founders all week and had stopped at Piece for some brews and pizza before the game, so this is not just a case of me having poor taste in beer…)

  • BTC

    Does anyone if they have worked anything out with Old Style? I believe the deal is set to expire after this year

    • lukers63

      No Old Style is Cubbie tradition. I think I’d be more sad if Old Style wasn’t associated with the Cubs than if Wrigley moved. Devil Dancer has nothing on an Old Style, right goat???

      • lukers63

        Edit** “No” = “Now”

      • MichiganGoat

        Only when it is enjoyed at Wrigley Field then Old Style taste like best brew ever invented, outside of the Brick and Ivy it loses it power the more it goes away from its “home.”

        But few brews compare to Founder’s Devil Dancer, a Triple IPA that will have you happy every time.

        • ssckelley

          This is true, the only time I have ever had Old Style was in Wrigley.

          • willis

            Oooohh they used to microwave Old Style and make us chug it as pledges when I was at Butler. You better have liked seeing your pledge brothers calling dinosaurs.

            • ssckelley

              I remember when I was young a buddy and I were so desperate for a beer we cracked open a couple of Hamms that had been in his trunk all day (it was summer time). It is hard enough to drink a Hamms when it is cold, but it was down right nasty trying to drink it hot.

              • willis

                HAHAHAHA, I’ve done similar but at least it was a Coors Original. Hamms is disgusting. Hamms in a trunk, that’s pretty rough.

                As far as the Old Style, they would poor a couple in a tall cup/glass, then heat it up. Sometimes they’d even salt and peper it for us.

                • miggy80

                  I remember drinking a Rolling Rock that was in someone’s cooler without ice while camping the morning after OzzFest 98′. OMG it about killed me!

                  • willis

                    I know I’ve said this before but there is a bar here that has RR as their house beer, and on Thursday nights they do $8 all you can drink RR for 4 hours. It has to be ice cold with a lime in it for me to like it. Can’t imagine warm.

            • TWC

              “they used to microwave Old Style”

              Wait — like, in the can? That must’ve been fun.

        • hansman1982

          IPA will never make me happy.

          • TWC

            terrorist

            • Hansman1982

              And you are now being extra-monitored by the NSA. Have a nice day.

          • miggy80

            IPA made me happy last night not so much this morning.

    • MichiganGoat

      If it has expired I doubt Pabst can afford to keep the deal alive, InBev or Miller/Coors will be able to beat anything the can offer. Plus I think Wrigley will be solely In-Bev and specifically Budweiser land which sucks- but at least the beer money doesn’t go directly to St. Louis instead it goes to Belgium but still sucks.

      • willis

        Not that any of them are great, but I’d rather pay 7.50 for a Coors or Miller Lite than a crappy Old Style. So hopefully they sneak in there.

        I go to a lot of games at Turner Field, and the thing I love most is the amount of beer choices and the fair prices. They have all kinds of micro brews and your Bud, Bud Light, Coors etc. Hopefully Wrigley becomes that.

        • MichiganGoat

          BLASPHEMY – WILLIS IS A WITCH…. BURN HIM!

          • Coop

            He turned me into a newt!

            • willis

              Heehee…[img]http://en.wikipedia.org/wiki/File:Notophthalmus_viridescensPCCA20040816-3983A.jpg[/img]

            • Andrew

              …I got better

        • TulaneCubs

          Couple things:

          1. I think most stadium deals are exclusivity deals so that if the stadium is MillerCoors, then no Bud products, if it’s Bud, then no MillerCoors.

          2. If you haven’t had Old Style in the past 3-4 years, they’ve actually changed the way it’s made. The beers is now krausened, which supposedly puts it on the same level as Miller Lite, Bud Light, etc. I used to find Old Style deplorable, but when they changed the way it was made, it got a lot better. I prefer it to both Miller Lite and Bud Light now.

    • BTC

      It looks like Old Style will no longer be offered at Wrigley after this year. Just read an article from the Tribune that they are going exclusively with Bud in 2014.

  • TulaneCubs

    Hmmm… I wonder if this sign will block the Miller Lite sign currently set up in RF. Seems like this sign may be a bit to the right of that Miller Lite sign, but that could make the Miller Lite sign not in the view of the 1B side of the stadium (or at least from the lower deck of the 1B side).

  • CubFan Paul

    “As for the larger sign…in left field, that doesn’t appear to be a realistic possibility for the 2014 season at this point”

    Why do you say so? Because of the “minimal blockage”? The proposed sign in Right Field will have blockage. I think both signs go up this winter, not just one or some. It has to be “Jumbotron or nothing” (for negotiating purposes).

    • aCubsFan

      It’s not realistic because the time necessary to build the LED JumboTron.

      • Pat

        They have at least six months before they would have to install. I’m pretty sure that’s enough time to get one built.

        • CubFan Paul

          Yeah, there’s plenty of time

  • Chef Brian

    When I was in Culinary School many moons ago, I went to Sea World in Orlando which is owned by Annheiser/Busch and they have a beer area where they do free tastings of Bud products that they sell over seas and I guess some of their “micro brewish” selections. Needless to say there were some decent beers and some pissy beers, maybe they will offer a better selection of beers at Wrigley than they have in the past. Honestly, I can’t stand Bud and will choose a micro brew every time.

    • MichiganGoat

      Well be prepared for Shock Top as thier crafty beer- and Shock Top is horrible. Maybe some Stella, Beck, Bass, and some Goose Island (the mass produced ones) since they are all AB InBev owned but those will be $10+ a cup. None of those are exciting but better than other AB InBev options.

      At least Hansman will be closer to getting Natty at Wrigley.

      • Sean

        Agreed, not a fan of Shock Top. Can’t even consider that a craft beer

      • Chef Brian

        Yeah, I don’t like shock top. It’s a poor man’s Blue Moon, which isn’t saying much since Blue Moon isn’t anything special. Goat, that is a pretty uninspiring list of beers.

  • Toby

    One beer that needs to be available there is anything by Lagunitas Brewing. Currently Lagunitas is made in California by a Chicagoan ex-pat named Tony MaGee, but he’s got a location near the United Center for a large brewing house and he’s already got quite a lot of great tasting beers that he is going to make in Chicago as well s Petaluma, CA.

    If you like craft beers, I know that you’re well aware of Lagunitas.

  • Die hard

    A Beer sponsor? Who would’ve thunk it?!

  • chrisfchi

    Had a 312 the other day. Was shocked when I seen the label.said it was brewed and bottled in Fort Collins.

  • Brains

    Old style was a real tradition. What are we now, wannabe Cardinals? Goose island, Half-Acre, and Three Floyds if this was real Chicago beer!

  • cavemencubbie

    I cannot help but wonder if the Rickett’s are checking to see if the roof toppers have any cajones, lawsuit wise. As for beer, I have lived in the southwest too long, like my green chili HOT and my beer Hispanic. Go Cubs!!

  • http://mccarronlegal.com jmc

    doesn’t shock top have grapefruit juice in it? Or am I thinking of something else

  • Chef Brian

    Shock Top is an orange beer, a weaker version of Blue Moon.

  • http://smith-creative.net Stephen Smith

    In the ebook, “Ball Games – There Are Many Ways to Score,” Homer T. Flair endorses Blatz Beer, while Johnny B. Good Blazer promotes Lithium tablets. However, Wrigley is renamed Hamburger Helper Stadium as Kraft Foods tries to replace the hot dog by monopolizing the Hamberdog. I could happen. There are many ways to score.

  • Barroof

    No Old Style = No Barroof. I won’t step foot in Wrigley. Took clients to the game Friday spent over $220 with one Old Style vendor in section 25.

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