respect wrigleyHaving signed up a sponsor for the approved sign in right field, the Chicago Cubs will this week put up a new mock sign along the outfield wall, per multiple reports. The Cubs once before placed mock-up signs along the outfield walls, demonstrating the size of signs the Cubs were looking for, and how the views of the rooftop buildings would be impacted.

That the Cubs are putting up another test sign after inking a deal with Budweiser is interesting. Is it a signal that talks with the rooftops aren’t as troubled as we think? After all, if the two sides had resigned themselves to a legal battle, why would the Cubs be testing anything at all? Wouldn’t they just say “screw it,” and put up the advertising sign?

Well, don’t get your hopes up. The answers to these non-rhetorical questions appear to be some formulation of “maybe, but that’s probably not what this is all about.” Indeed, according to Bruce Levine, the mock-up sign going up this week is so that Budweiser can see how the sign might look, and can offer feedback into the permanent sign. The rooftop owners, Levine says, will likely be included in the discussions on placement, however.

With an additional opportunity to see how the sign will impact views, perhaps there will be another window for the Cubs and the rooftops to engage in productive discussions that clear the path for construction. You’ll recall, the Ricketts Family has said that it will not starting laying out serious cash for the renovation until they know they aren’t going to be immediately sued by the rooftops. In that regard, I find this second mock-up session modestly encouraging, because I remain of the mind that resolving this dispute short of legal involvement is the best thing for everyone involved. Legal battles are lengthy, expensive, and – worst of all in this instance – unpredictable.

I expect we’ll hear about the mock-up at some point this week, and if anyone happens to be strolling by when the sign goes up, snap a picture or two and pass them along.

  • ETS

    ” Legal battles are length, expensive, and – worst of all in this instance – unpredictable.”
    Not to nitpick but I believe you mean lengthy.

    • DarthHater

      Not to nitpick, but that’s definitely nitpicking. 😛

      • jh03

        You’re nitpicking a nitpick, you nitpicker.

    • Brett

      I don’t consider that nitpicking – I consider it assistance. Gracias.

      • ETS

        I knew you would . Otherwise I wouldn’t even even mention it. :)

  • TampaCubsFan


  • Cubbie Tim

    What is it gonna be? Busch Stadium at Wrigley Field?

    • auggie55

      Hey let’s be honest. The best looking sign on that one roof across on Waveland has always been the Budweiser sign. Although they never gave an Old Style sign a chance! That would have looked pretty good! I’m sure Old Style didn’t have the bucks. There are a lot of tender memories attached to Old Style. I’m sure gonna miss ’em.

      • ssckelley

        This is my only gripe about this process, the only time I have ever drank Old Style was at Wrigley Field. I get that Budweiser is paying a huge chunk of change to be thee beer being offered at Wrigley but it is a shame they have to kick Old Style to the curb.

      • MichiganGoat

        It is all about the dollars, Papst couldn’t keep up with AB In-bev (hell only Miller Coors can come close). Old Style is a right of passage for Cub fans that is now going away, it will be interesting to see what AB In-bev offers to the Wrigley faithful- since they own Goose Island it would be interesting to see if that is offered.

        • miggy80

          Blame Harry


  • jh03

    I’m just now listening to the newest podcast…. How do you both like stirrups?! I friggin’ hate stirrups. Am I like the only baseball fan ever who doesn’t like them?

  • clark addison

    I had nostalgic memories of Old Style before moving to California. When I returned some 20 years later, it tasted like camel piss to me. Better than Bud, but I’d rather drink camel piss.

    Here in San Diego at the Pet there are lots of choices, including craft beers.

    • ssckelley

      You drink camel piss?

      • DarthHater


  • Clark Addison

    It’s called Stella in Egypt.

  • cubzforlife

    As a child of the 70’s my fondest memories are 1.50 bleacher tickets, and the boys chipping in 5.00 for a six pack, pack of smokes and enough gas to cruise that night. And that beer was always Old Style.

  • Cubbies4Life

    NO MORE OLD STYLE???!! Well, SHIT, what am I supposed to drink now!? Bud and Miller are heinous….

  • cubzforlife

    Old style is still going to be served. Just the signs are coming down.

    • MichiganGoat

      No I rather certain only AB In-bev products will be available next year. It’s an exclusive contract.

  • B

    AB does not have exclusive pouring rights. These are separate deals and the AB deal does not impact whether Old Style will be served next year.

  • Sean

    I can not wait for the cubs deal with the rooftops to be up done. When the deal is up the cubs should completely block the rooftops views and cause them to go bankrupt and then the cubs should buy the rooftops on the cheap and then receive 100% of the revenue from the rooftops seats and put signage on the rooftops to create additional revenue. I’m sure this is in the Ricketts plans 15 years from now. But it will be gratifying when those rooftop leaches are off the cubs backs

    • Justin

      Well said. The fact that the Cubs weren’t smart enough to know that the agreement they entered with the rooftops was stupid in the first place is pretty frustrating as well.

  • Die hard

    So much for trying to be family friendly so as to build the next generation of fans– what audience is the beer ads geared towards? How about a right field sign advertising Legos and big wheels and Barbie and American Girl etc?

    • DarthHater

      Yes, the Cubs should advertise Barbie and promote a new generation of female fans with a negative body image. 😛

      • chrisfchi

        Wanna fill stands, beer and strippers man. :)

      • Die hard

        If more aspired to look like Barbie would drink less beer — so I guess can’t have both

    • wilbur

      Pepsi will be up soon. That really isn’t that youthful though is it?

      • Die hard

        How about Whole Foods? Or Tesla? Or Green Mountain Coffee? Point is there are many alternatives to alcohol but since Ricketts can’t seem to think outside the box you are stuck with same old same old?