The Cubs have been toying around with the idea of an official mascot for a long time now, being that they were one of the last few MLB teams without one. And now he’s here: Clark.

clark the cub

No, he’s not intimidating (nor is he the magnificent DJ Kitty), and, yes, the backwards hat is a bit much. But, all in all, I’ve gotta confess … I don’t hate it. I’m sure it’s a new-ish father in me, but this was an avenue the Cubs had to take, and you knew it was coming with the renovation and all, didn’t you?

Related confession, for those who don’t know, my son’s name is also Clark. When he’s old enough to understand, he’ll probably be tickled pink to know that the Cubs’ mascot shares his name.

You can read more about Clark here, and you can follow him on Twitter here. The jokes will necessarily come over the next few days, and I look forward to cataloging them. And remember, you cynical types: Clark isn’t for you. He’s for the kids. He’s not going to be doing the on-the-dugout shenanigans, and will probably have a relatively low profile, unless you seek him out with your kiddos. The Cubs are pretty sensitive to not disrupting the “feel” of games at Wrigley (at least not more than they have to) – they simply recognize that there’s not a whole lot going on there for families with very young children.

Apparently, Clark’s emergence leaves only the Yankees, Dodgers and Angels as teams without a formal, on-field type mascot. I guess Masahiro Tanaka hates mascots.

So … thoughts? Reactions?

  • woody

    I think the sausage race is the best mascot gig in all of MLB.

  • Pat

    A low-risk, high-upside move.

    • BlameHendry


  • mjhurdle

    As long as they never change that logo in the picture, i will be happy.
    Few images in my life, apart from family pictures, are as loved as the circle ‘C’ Cubs.

  • hansman

    Wow 3 pages of comments for a mascot.

    Only in BNVille

    • mjhurdle

      they should have had it eating an Almond Joy. Then it would have gotten universally positive reviews.

      • hansman


        Just because.

    • MichiganGoat

      Yeah only here would people find ways to complain about a kid toy.

  • BlameHendry

    This mascot has already been ridiculed for the sad/depressed look in it’s eyes and how fitting that is for a team with such a painful history and seemingly bleak future, at least for the next few years anyway. I have no problem with the backward hat, but couldn’t they have made the eyes look at least a little more happy and encouraging??

    • Cyranojoe

      Yeah, I’m afraid I agree. The art leaves something to be desired. I have no problem with a mascot, nor with a cute Cubbie mascot, but couldn’t we get better artwork? I just feel like you see better work on Deviantart or other art sites, and I’m not complaining about the “cartoon” look.

      Ah well. It is for the kids. Just doesn’t rise above that level, I guess, and I had held out hope for more, it seems.

  • hawkboy64

    Why not take it seriously instead of it being a kids toy or better yet why do it at all didn’t need one fir a 100 yrs plus it’s ok fr the kids I guess just not nescessary.

  • hawkboy64

    Whts sad is the highlight of thd off season thus far is a mascot instead of an improving roster.

  • hawkcub

    Wrigley has never been the most kid freindly. This is simply to help with this. It appears they are going to minimize how much you will see the Mascot unless you want to. Good move by the Cubs. I have no kids so I am as far from the target audience as you can get. But I applaud them for doing this if they keep him in the concourse and outside.

  • Canadian Cubs Fan

    “The Cubs are pretty sensitive to not disrupting the “feel” of games at Wrigley”

    Unfortunately, that “feel” also includes losing more often than winning. I think it’s time to disrupt that.

  • cms0101

    I thought Ronnie Woo Woo was their official mascot?

    • DarthHater

      Noo noo!

  • RoscoeVillageFan

    On further thought and no conspiracy theories but Clark The Mascot seems pretty weak

    • http://bleachernation 29bigcat

      Agree hate that name

    • Voice of Reason

      Complaining about the mascots name is so childish.

  • mosconml

    My thoughts:

    1. The backwards hat seems kind of early 90’s to me.
    2. People who made fun of this move should really find better things to do with their lives. I was really disappointed in Deadspin, who tried very hard to make fun of the mascot. It’s for kids, like you said, and he looks friendly. There’s really virtually no good reason to actively try to take away kids’ happiness.
    3. Not that it ever was really coming to this, but I guess naming the new mascot “Clark” says that the Cubs brass really isn’t holding relocation as last-ditch leverage in their back pocket. I really wish they would have.

  • dan77

    Should have been a goat

  • Cheese Chad

    My cousins wife thought the name of the mascot was Carlos. Alter-ego already?

  • cubs2003

    Not a fan of the mascot, but if kids like it that’s fine. I’d love to see some competitive baseball by 2015, mascot or not.

  • jeff1969

    Wouldn’t a better name for this thing have been Wrigley?

    • Scotti

      No. The Cubs are not likely to double down on the branding of Wrigley. Notice the Mesa park is simply Cubs Park. If it had stayed “Wrigley West” that would have reinforced the Wrigley, rather than Cubs, brand and made it tougher to sell branding rights.

      While TR has stated they “have no plans” to sell Wrigley naming rights, my guess is that those suckers get sold five seconds after the Cubs play in their next world series…

  • http://bleachernation 29bigcat

    Unless youll also hav a female one named addison….

  • MichiganGoat

    The original BN Mascot, I miss that guy.


    • Brett


  • OlderStyle

    I thought the Cubs already had a mascot…

    woo woo

  • Smitty

    I am not a fan of Clark, but my boys think he is cool and that is what the Cubs are going for.

  • Diehardthefirst

    Still say Toronto is destination as weather closely matches Japan and gives him reason not to live in United States but still pitch here

  • ssckelley

    The twitter reaction on the mascot has been funny but also dumb (especially deadspins). I have no problems with the mascot and I even downloaded the picture to my phone for later use. I showed it to my 9 year old son and he loved it. Seeing the Cubs reach out to the young kids is a great idea, especially when they cannot appeal to them by playing winning baseball.

  • FFP

    Been living with this ‘monstrosity’ at Fenway since ’97:[img][/img]
    I’ll admit I was repulsed by this marketing idea then. Since then I haven’t thought twice about ‘Wally,’ and I haven’t had to. It really is aimed at the little kids.
    If the marketing is targeted, you won’t even notice Clark unless you are with your kids.

  • MichaelD

    So are the Cubs going to have a mascot race with a goat, a black cat and a jug of Gatorade? Clark could always lose (a la Teddy).

    With respect to adding Clark, as someone with a couple of young kids and who grew up seeing the Phillie Phanatic, I think this is actually a good idea.

  • cavemancubbie

    Not to be snarky but doesn’t the FO have more important things to do, given the team’s condition, than futz around with mascots? I don’t mind a mascot but had to laugh, when I read the name, Clark. First thing that went through my addled brain was Clark Kent. The Cubbies being ‘Supermen” had a joyous ring to it. 30 days more!!!

    • CubFanBob

      Really ? You think Jed and Theo have been spending their time designing the mascot ? This comes directly from the PR / marketing department most likely.

      • Kyle

        Well, they have to be spending their time on something. Signing two relievers and a backup catcher, and trading for a backup outfielder, couldn’t have taken up their whole offseason, could it?

        • Patrick W.

          They also fired and hired a manager and a bunch of new coaches.

          • MichiganGoat

            Wrong! They were drawing comics and discussing names ALL WINTER LONG, I heard the left the Winter Meeting to go to a ComicCon.

            • pete

              Theo and Jed have also convinced Clark to be more selective in the actions he takes to entertain the crowd, in the hope it will improve his OBP (Overtly Bemusing Pranks). However, a common fear is that it will impact his BA (Banal Antics) to a career worst.

        • MichiganGoat

          Yup that’s all they are doing nothing more so obviously the mascot was what they spent there time on. I heard Thro & Jed took animation and drawing classes instead of working on building and growing the team.

          • Patrick W.

            Chicago Cubs signed free agent SS Walter Ibarra to a minor league contract.
            Chicago Cubs signed free agent C Eli Whiteside to a minor league contract.
            Chicago Cubs signed free agent 2B Jeudy Valdez to a minor league contract.
            Chicago Cubs signed free agent RHP Paolo Espino to a minor league contract.
            Chicago Cubs signed free agent 2B Chris Valaika to a minor league contract.
            Chicago Cubs signed free agent LHP Jeffry Antigua to a minor league contract.
            Kansas City Royals traded C George Kottaras to Chicago Cubs for cash.
            Chicago Cubs traded LF Brian Bogusevic to Miami Marlins for Justin Ruggiano.
            Chicago Cubs claimed RHP Liam Hendriks off waivers from Minnesota Twins.
            Chicago Cubs signed free agent LHP Wesley Wright.
            Chicago Cubs signed free agent LF Ryan Kalish to a minor league contract.
            Chicago Cubs signed free agent CF Mitch Maier to a minor league contract.
            Chicago Cubs signed free agent 2B Ryan Roberts to a minor league contract.
            Chicago Cubs claimed RHP Brett Marshall off waivers from New York Yankees.
            Chicago Cubs signed free agent RHP Jose Veras.
            Chicago Cubs signed free agent LHP Tommy Hottovy to a minor league contract.
            Chicago Cubs signed free agent C John Baker to a minor league contract.
            Chicago Cubs signed free agent LF Casper Wells to a minor league contract.
            Chicago Cubs selected the contract of RHP Dallas Beeler from Tennessee Smokies.
            Chicago Cubs signed free agent RHP Carlos Pimentel to a minor league contract.
            Chicago Cubs signed free agent RF Aaron Cunningham to a minor league contract.

        • BT

          Clearly. Logic dictates the only time spent working is time spent resulting in a transaction.

          • Patrick W.

            ^ Spot on.

      • MichiganGoat

        Exactly this stupid and ignorant thought that Theo, Jed, and Ricketts spent much time on this is hilarious. Yes they Ricketts might have given the go ahead to explore and create a plan but Theo and Jed aren’t here for marketing and Tom would spend more than a few meetings to approve and sign off on the design and plan. I’m tired of this thinking the baseball FO and marketing and advertising team don’t spend weeks worrying about this.

  • cavemancubbie

    Addendum: Perhaps we should add a second mascot (female sized) with the name Addison. Clarks an Addison!! :)

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