We have our resolution of the Tennessee Smokies mystery from earlier in the week, and, as many of you correctly guess, it involves a new logo. And then some.

I am no designer, but I have 32 years experience using eyes, and I think the Smokies absolutely crushed their re-design.

The changes are subtle, but for the better. The colors and logos now hew a little more closely to their parent organization, the Chicago Cubs, but retain a distinctly Tennessee Smokies style. That’s no easy to do, but they pulled it off with aplomb.


They also managed to maintain the distinctly Minor League “feel,” which I mean in a good way. There’s something peculiarly fun about Minor League Baseball, and you can see it all over those new logos.


Keep Reading BN ...

« | »