Last year, the Chicago Cubs revealed that the renewal rate on season tickets was up slightly, despite yet another down season in 2013. Optimism was growing as fans saw The Plan coming together. It was an interesting time, as one of the big conversation pieces among fans was “would you get season tickets now if given the chance?,” and it seemed like every other day someone was coming on here and talking about how they’d just received the call and would, or would not, be finally getting Cubs season tickets.
I remarked at the time that, in light of the renewal rate increase and the consistently good Cubs teams that loomed on the horizon, it might soon be tough to get new season tickets. Passing up on the opportunity last year, in my opinion, risked having to wait another seven to ten years when going back on the waiting list. The comments are now gone thanks to this year’s change to the Disqus commenting system, but I can tell you I was pretty well blasted for those remarks. Some saw it as me being a pure shill for the Cubs, which I not only found offensive, but off base. In my mind, I was simply telling it as it was, and projecting where things would be in the future.
If you can’t tell, I’ve carried that tiny chip on my shoulder ever since, and now feel fairly well vindicated, not only because of the positivity we see surrounding the Cubs and the legitimately interesting way they finished the 2014 season, but also because the Cubs say that once again, renewal rates are up.
Danny Ecker at Crane’s reports that, for the second straight year, the renewal rate on season tickets is up five percentage points, now reaching about 90%. That’s good for the Cubs as they project 2015 revenues for budgetary purposes, and maybe not so good for folks down on the season ticket holder wait list who were hoping that a large chunk of folks would come off. It isn’t happening this year, and it doesn’t look like it’ll be happening en masse any time soon.
It’s also worth reiterating that ticket sales in 2014 were much higher than the Cubs had previously expected. All good things.
Oh, but with this wave of positivity and good feeling necessarily came a slight increase in ticket prices. And, yes, you can be fairly well assured that once the Cubs actually turn the corner and Wrigley starts selling out more regularly, those prices will increase some more.