It’s been a busy offseason for the Chicago Cubs, and I’m not just talking about the latest pitching rumors.
On the business side, the Cubs have been making a number of additions as they look to increase revenues and pair up sponsorships with the impending Wrigley Field renovation-related opportunities. The latest partner – the seventh of the Cubs’ highest tier of Legacy Partners – is the new official airline of the Chicago Cubs, American Airlines.
American will have signage at Wrigley Field and Sloan Park in Mesa, including near the Cubs’ batting circle at Wrigley Field, and will also have between-inning video board features in both ballparks. In 2017, there will also be a new premium club area behind home plate affiliated with American Airlines.
Separately, American will have a partnership with the Ricketts Family (specifically, the entity developing the facilities outside of Wrigley) for a conference room at the to-be-built Cubs office space at the north end of the plaza.
“We are very pleased to have American Airlines on board as the Official Airline of the Chicago Cubs,” said Cubs Chairman Tom Ricketts in a statement. “This partnership will provide important resources to help us build a winning team on the field and save Wrigley Field for future generations. We look forward to working with American to strengthen our brand connection in Chicago.”
American Airlines replaces United Airlines as the airline sponsor of the Cubs (look for that rooftop sign (not controlled by the Cubs) in left field to change), and becomes the seventh Legacy Partner, joining Anheuser-Busch, ATI Physical Therapy, Sloan Valve Company, Starwood Hotels and Resorts, Under Armour and Wintrust.