I have a feeling this is the kind of campaign that’s really going to land well with fans, who are always seeking out ways to connect to the players on the teams they love. Moreover, when you do something like this, you show fans just how human the players are; how, even if they’re superstars today, they were once like you and me. Just kids, looking to throw the ball around.
The first TV spot is out, and it features Anthony Rizzo (who’s also already been in a great MLB At Bat commercial). It’s about Rizzo’s journey from kid to star Cubs ballplayer, and it’s really awesome:
— Chicago Cubs (@Cubs) March 21, 2016
(And if you look very closely, you can see a guest appearance by the poop emoji.)