The Chicago Cubs will soon be adding a new sign to the outfield skyline of Wrigley Field, according to Danny Ecker of Crain’s Chicago Business.
Per his report, the Cubs this week are installing a 513 square foot script sign beyond Wrigley Field’s left field bleachers, between the left field foul poll and the video board, and will be fully functional by April 26 (just in time for the beginning of the Cubs’ next home stand).
The new neon sign, which reads, “Nuveen,” is reportedly the primary asset in the sponsorship deal the Cubs signed with the Chicago-based mutual fund manager Nuveen Investments last year.
It will become the third such advertisement in Wrigley Field since the renovation began, in addition to the Budweiser script sign atop the right field video board and the Wintrust sign atop the left field video board. For reference, the Budweiser sign is roughly 650 square feet, so the new Nuveen sign will be a good deal smaller than that (513 square feet).
At 57 feet wide with nine feet tall letters, the Nuveen sign will impact the views from the rooftop building located at 1032 W. Waveland Avenue, though it’s worth noting that the Ricketts Family owns that property, so there won’t really be any issue on that front.
Back in December 2014, the Cubs obtained approval from the Commission on Chicago Landmarks to put up a total of six new outfield signs – a reduction from the seven in a prior plan – including the two video boards, which went up first. So, if you’re keeping count at home, that means fans should prepare for up to three more signs in the outfield before all is said and done. Those signs, for what it’s worth, are expected to be located above the bleachers in right-center and in foul territory beyond the left and right field foul poles. Given the Cubs’ increasingly lofty payroll (and results on the field), I doubt there will be too many complaints.
For more on the coming sign, and the signage in general at Wrigley, check out the full report at Crain’s.
Brett Taylor contributed to this post.