A few days ago, Luis sent me this picture of a brilliant new Cubs marketing slogan he saw out in the wild:

Given the Cubs’ long-awaited World Series victory, which took 108 years, the line is nicely evocative of “partying like it’s 1999.”

And it looks like it’s going to be a line the Cubs use this year in their promotional materials, including a new video they just put out. It should get you hyped to get in an early-morning workout:

How about a repeat?


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