The Chicago Cubs have finally unveiled their marketing slogan for the 2018 season, and I think it’s acceptable:
Our roster is millions deep.
— Chicago Cubs (@Cubs) February 19, 2018
— Jon Lester (@JLester34) February 19, 2018
I know that “That’s Cub” did not work for most people, even though it developed organically in the organization, so I suspect this will be a step up for those folks.
That said, “Let’s Go” (which was for 2015 and 2016) still really does it for me. I’m sure that was a time and place thing, and you can only hang on that for so long. “Everybody In,” or just “In.” I think I can get with it.