We have our resolution of the Tennessee Smokies mystery from earlier in the week, and, as many of you correctly guess, it involves a new logo. And then some.
I am no designer, but I have 32 years experience using eyes, and I think the Smokies absolutely crushed their re-design.
Everything you need to know about our new logos, colors and uniforms!http://t.co/RzgH1RrpCx pic.twitter.com/d7LF3669Zd
— Tennessee Smokies (@smokiesbaseball) October 22, 2014
The wait is finally over! We're very excited to present to you our new logos, colors & uniforms! #SmokiesSwag pic.twitter.com/jbXJUI0mi5
— Tennessee Smokies (@smokiesbaseball) October 22, 2014
New alternate logos include the "Four-Seam", "Bear With Two Bats", "Batting Bear" & "Bear Head" Logos. #SmokiesSwag pic.twitter.com/BpEcEeRT4D
— Tennessee Smokies (@smokiesbaseball) October 22, 2014
Here's a look at our updated "Script TS", "State S", "State Patch" and Word Mark Logos. pic.twitter.com/imGjTVR1pk
— Tennessee Smokies (@smokiesbaseball) October 22, 2014
A look at the Home White, Alternate Blue & Road Gray uniforms! pic.twitter.com/2qSmbesbBp
— Tennessee Smokies (@smokiesbaseball) October 22, 2014
A closer look at the new road cap #SmokiesSwag pic.twitter.com/Xb9hAqQOIJ
— Tennessee Smokies (@smokiesbaseball) October 22, 2014
The changes are subtle, but for the better. The colors and logos now hew a little more closely to their parent organization, the Chicago Cubs, but retain a distinctly Tennessee Smokies style. That’s no easy to do, but they pulled it off with aplomb.
They also managed to maintain the distinctly Minor League “feel,” which I mean in a good way. There’s something peculiarly fun about Minor League Baseball, and you can see it all over those new logos.