Yesterday, FedEx — a major NFL sponsor and the naming-rights holder on the home field of Washington’s football squadron — requested the team change its name from Redskins.
And earlier this morning,ESPN’s Josina Anderson tweets Washington’s NFL franchise will announce that the organization “plans to ‘undergo a thorough review of the team’s name.'”
Now, we have confirmation that the discussion of change is coming:
Potentially big news: The #Redskins have been having internal discussions about their team name and now will conduct a formal, thorough review. Full statement, including quotes from owner Dan Snyder, on a possible name change: pic.twitter.com/49mpesZGs9
— Ian Rapoport (@RapSheet) July 3, 2020
I’m not sure what the military has to do with Washington’s professional football franchise changing its team name, but that’s not necessarily why we’re here. Simply put, the review process wouldn’t be underway if change wasn’t coming. Also, Rapoport chips in with a quote from NFL Commissioner Roger Goodell, who says: “In the last few weeks we have had ongoing discussions with Dan and we are supportive of this important step.”
In short, the nickname Redskins appears to be on its way out, with Rapoport adding in a later tweet that change is “likely.”
All of this comes on the heels of an AdWeek report that investment firms sent letters to FedEx, Nike, and PepsiCo to stop doing business with the franchise unless the team changed its name from the Washington Redskins. That we’re the NFL’s official apparel supplier (Nike), soft-drink sponsor (PepsiCo), and delivery service/stadium naming rights holder (FedEX) were reached brings a renewed push for something activists have been pushing to change for years. Perhaps the loss of upwards of $600 billion worth of brand sponsors in this current national climate featuring increased sensitivity regarding racial issues is what pushed this movement over the edge.
There will be no shortage of potential nickname replacements that could be floated out there, but this one comes with a uniform design that keeps Washington’s current color scheme in tact:
— Ollie Connolly (@OllieConnolly) July 2, 2020