The way fans consume the NFL is changing once again.
NFL Sunday Ticket, which had long been a staple of DirecTV’s programming, is leaving for YouTubeTV.
And in typical NFL fashion, it was announced in extraordinary fashion:
What’s bigger than a 100-yard field goal? Well, if you ask the NFL, it is putting Sunday Ticket on YouTube TV beginning next season. The league already has a sign-up page promising to deliver the latest NFL Sunday Ticket news and information. So if you’re a subscriber now, want to be one in the future, or are just a tad bit curious about what this is all about, then I’d suggest you sign up for updates.
As for the deal itself, Pro Football Talk’s Josh Alper reports the deal is a seven-year pact with Google reportedly paying $2.5 billion per year for YouTube TV to be Sunday Ticket’s exclusive home. That’s a lot of years and a bunch of billions for this programming. And while pricing hasn’t been announced just yet, CNBC’s Alex Sherman reported in June to not expect the next Sunday Ticket deal to be any cheaper for subscribers. DirecTV’s Sunday Ticket package was in the $300 range for a full season, so I imagine it might be there once again. But maybe YouTube TV and Google have some tricks up their sleeve to offset such a price tag. They’ll have some time to work out the kinks. After all, the 2022 season isn’t even over yet.