Blackhawks Name Belle Tire As New Helmet Sponsor for 2021-22 Season

The Chicago Blackhawks have a new helmet sponsor for the 2021-22 season.

After United Airlines was the helmet sponsor for the club for the first time they were allowed last season, the club announced on Thursday that Belle Tire would be replacing it as the new sponsor this season.

You can read the full press release here.

Belle Tire, which is a Michigan-based company with a long history with the Detroit Red Wings, currently does not operate any locations in Illinois. The plan, however, is for Belle Tire to open four new locations in the Chicagoland area over the next four years. The partnership between Belle Tire and the Blackhawks is to help facilitate the expansion into Illinois and the relationship with the new locations, according to the club and company.

It’s fine, I guess. I could do without the mascot logo, but a wise band once said, “in the end, it doesn’t really matter.”

written by

Mario Tirabassi is a writer for Bleacher Nation. You can follow him on Twitter @Mario_Tirabassi.

more blackhawks news

Stanley Cup Playoffs: First Round Picks & Predictions

It's time for the best postseason in all of professional sports - the Stanley Cup Playoffs! With first-round matchups set to get started this weekend, our esteemed panel (Tab and Matt) decided to take a stab at a few predictions...

NHL Notes: Utah Gets Their Team, Stanley Cup Playoff Schedule, Kucherov Makes History, More

The NHL regular season is in the books! That means it's time for the best postseason in all of professional sports - the Stanley Cup Playoffs. Before those get underway this weekend, let's go around the NHL one more time...

Bold Accountability: How Did I Do with My Preseason Blackhawks Predictions?

The Chicago Blackhawks season is over. Finished. We can walk away, wash our hands, take a long nap and come back to it in a few days. But there's one thing I always like to do once the season comes...

Lukas Reichel Will Play for Rockford, Not Germany

Blackhawks head coach Luke Richardson was asked before the regular season finale if forward Lukas Reichel would play for Germany at the upcoming IIHF World Championship, or if he was headed to Rockford to join the IceHogs for their playoffs....

Bedard for ROY, M(razek)VP, Anderson’s Emergence, Unhappy Seth, and Other Blackhawks Bullets

Welcome to the offseason, Blackhawks fans! The worst regular-season Blackhawks team in nearly 70 years -- based on point percentage, the worst that played more than 70 games in franchise history -- gifted us with overtime to finish a game...

Final NHL Draft Lottery Odds: What are the Blackhawks’ Chances of Picking First Again?

Now that the NHL's 2023-24 regular season is in the books, we have the final standings in official form. Which means we also know the odds of the non-playoff teams in the 2024 NHL Draft Lottery. So what are the...

Blackhawks at Kings – Lineups, Broadcast Info, Game Thread

Okay, so here's the set up for tonight's final game of the 2023-24 NHL regular season -- and, with the latest start time on the slate, this is indeed the actual, final game of the entire regular season. And the...

Nick Foligno Calls Out Blackhawks Teammates, Says Changes Are Needed

The Blackhawks put the worst regular season of more than 70 games in the history of the franchise to bed on Thursday night in a manner that sums up the season fairly well. Connor Murphy was banged up and Nikita...

Blackhawks 4, Kings 5 (OT) — Three Stars, Key Takeaways

If we paid attention to my pregame notes, you'll know that fans and members of the Kings' organization were going to be keeping an eye on the Ducks-Golden Knights score as their own game progressed. LA dominated the first period,...

OFFICIALLY OFFICIAL: Former “Coyotes” Franchise Moving to Utah

On Thursday afternoon, the NHL made it official: the Arizona Coyotes are no more. The league's Board of Governors voted to approve the franchise relocating to Salt Lake City, effective immediately. The franchise will be owned and controlled by Smith...

Latest News

Best NBA Prop Bets Today – Saturday, April 20, 2024

Today's NBA playoff schedule has four quality competitions on the docket. Among those contests is the Phoenix Suns playing the Minnesota Timberwolves.One of the most fun ways to wager on the NBA is via NBA player prop bets. There are...

Diamondbacks vs. Giants: Free Live Stream, TV Channel, How to Watch

On Saturday at 4:05 PM ET, Ketel Marte and the Arizona Diamondbacks (9-11) play Michael Conforto and the San Francisco Giants (9-11) at Oracle Park.The article below will provide you with everything you need to know to watch Arizona take...

How to Watch Dodgers vs. Mets: Live Stream or on TV

The Los Angeles Dodgers (12-9), who will give the start to Gavin Stone, host the New York Mets (10-8) with Jose Butto on the hill, Saturday at 4:05 PM ET.If you're planning on watching this game, keep reading for TV...

Cardinals vs. Brewers: Free Live Stream, TV Channel, How to Watch

The St. Louis Cardinals (9-11), who will give the ball to Miles Mikolas, host the Milwaukee Brewers (12-6) with D.L. Hall on the hill, Saturday at 2:15 PM ET.Keep reading to find out how to watch the St. Louis-Milwaukee matchup...

How to Watch Cubs vs. Marlins: Live Stream or on TV

The Chicago Cubs (12-7), with Javier Assad on the hill, host the Miami Marlins (4-16) who will start Jesus Luzardo, at 2:20 PM ET on Saturday.Keep reading to find out all the details on how to watch Chicago play Miami...

Twins vs. Tigers: Start Time, Streaming Live, TV Channel, How to Watch

Bailey Ober will take the ball for the Minnesota Twins (6-12) when they host starting pitcher Reese Olson and the Detroit Tigers (11-9) on Saturday, with first pitch at 2:10 PM ET.If you're trying to watch this game, keep reading...

Yankees vs. Rays: Free Live Stream, TV Channel, How to Watch

Nestor Cortes Jr. takes the mound for the New York Yankees (14-6) when they host starter Zach Eflin and the Tampa Bay Rays (11-10) at 1:05 PM ET on Saturday.The article below will provide you with everything you need to...

Reds vs. Angels: Free Live Stream, TV Channel, How to Watch

On Saturday, Elly De La Cruz and the Cincinnati Reds (10-9) face Mike Trout and the Los Angeles Angels (9-11), with first pitch scheduled for 6:40 PM ET at Great American Ball Park.The article below will provide you with everything...

Guardians vs. Athletics: Start Time, Streaming Live, TV Channel, How to Watch

Logan Allen takes the mound for the Cleveland Guardians (14-6) when they host starting pitcher Alex Wood and the Oakland Athletics (8-12) at 6:10 PM ET on Saturday.See how to watch the Cleveland-Oakland matchup below.When is Guardians vs. Athletics and...

Mariners vs. Rockies: Free Live Stream, TV Channel, How to Watch

The Seattle Mariners (9-10), led by Mitch Haniger, visit Ryan McMahon and the Colorado Rockies (4-15) at 8:10 PM ET on Saturday.If you're trying to watch this game, keep reading for streaming and TV options for the Seattle-Colorado matchup.When is...

more blackhawks news