Bleacher Nation Betting is a content hub for sports betting and online casinos created by Bleacher Nation in partnership with the Better Collective brand, Action Network. The point of sharing our partnership principles is to be fully transparent with readers about the content produced by the partnership. Here are details on the partnership, our vision, and more.
Better Collective
Better Collective is a digital sports media group with a wide range of national and global brands in sports media. These include popular brands like Vegas Insider, Action Network, and more.
Better Collective has an excellent track record when it comes to iGaming and sports betting affiliate marketing. The company has earned accolades including Affiliate of the Year from IGB and EGR.
Better Collective’s strong reputation and proficiency have allowed the company to be the preferred betting content partner of major renowned news and sports websites across the world. Better Collective has relationships including Depor in Peru, the New York Post, Goal.com, and many others.
Bleacher Nation Betting Vision
Bleacher Nation Betting wants to provide all of the platform’s readers and potential bettors with the best information, analysis, and insights on all aspects of iGaming. That’s why BN Betting is dedicated to bringing the best sports betting and online casino content to all users.
We strive to provide high-quality and value to Bleacher Nation’s gambling audience. Our goal is to give encouragement and top-of-the-line information to bettors if they decide to take part in the sports betting or iGaming industries.
We work hard to provide readers with educational content that covers aspects of sports betting and breakdowns of regulated sportsbook promotional offers as well as heavily researched tips and advice to help provide valuable insight to bettors.
Bleacher Nation Betting Values
Bleacher Nation provides high-quality content in the sports betting space by following these core values.
Accuracy and Authenticity
- Bleacher Nation Betting gives its audience the best possible content by following high standards of writing, editing, updating, and fact-checking for accuracy. Also, we are committed to around-the-clock authenticity regardless of our partnerships. Our readers will get fair and unbiased insights including the positives and negatives of operators, promotional offers, and more.
Expertise
- Bleacher Nation Betting has a seasoned team of sports writers and analysts. Our team has the expertise to provide users with proper knowledge and information surrounding their betting decisions.
Responsible Gaming and Education
- Bleacher Nation Betting is fully committed to responsible gaming and gambling. Better Collective is a founding member of the Responsible Affiliates in Gambling. Bleacher Nation also provides educational content to readers to help them understand the ins and outs of the sports betting industry.
Transparency
- Bleacher Nation acknowledges that Bleacher Nation Betting and Action Network receive a financial benefit when users sign up for featured legal sportsbooks and online casinos. Our partnership prioritizes the best possible experience for our users and readers. A dedicated editorial team reviews all Action Network content to make sure it fits the high standards of Bleacher Nation. Also, Bleacher Nation has complete editorial control and can veto any content we find to be substandard.
Following Legal and Compliance Guidelines
- Bleacher Nation Betting only works with regulated and licensed gambling operators in the United States. If the legal status of any brand changes, Bleacher Nation Betting will remove any content related to this brand from its platforms.
Bleacher Nation Oversight of Action Network Content
Bleacher Nation and Action Network work closely together to produce content on Bleacher Nation Betting. We ensure the content and expertise delivered fit the standards of Bleacher Nation’s platform.
- Bleacher Nation and Action Network Collaborate on betting content.
- Bleacher Nation approves all content and concepts submitted by Action Network.
- Action Network editors review and fact-check all content before submitting it to Bleacher Nation.
- Bleacher Nation editors then fact-check and assess all content before publishing.
- Bleacher Nation betting content is shared across the site for readers.
- Action Network team of writers and editors update content to keep relevant and accurate.
Bleacher Nation Betting Team
Take a look at the Bleacher Nation Betting team.
Steven Petrella – Director for Commercial Content
Steven Petrella runs Better Collective’s Commercial News team, focusing on promotional content around sports betting and online casinos. He was previously the deputy editor for Action, supervising all written content across the website and best-in-class mobile app.
He began his career at Sporting News, where he eventually oversaw the Linemakers, the companyโs sports betting vertical, in 2016. He then went to Cox Media Group and oversaw content strategy for several college football websites, and even appeared on a betting livestream.
Daniel Preciado – Sports Betting Analyst and Writer
Daniel Preciado is a content writer for Better Collective, providing commercial content for Bleacher Nation and college football betting previews for The Action Network. He joined Better Collective in 2021 as an SEO specialist, and following a brief break, returned to the company in 2023.
Preciado’s prior experience comes from many different backgrounds including fantasy sports, team-specific blogging, sports betting, and iGaming. Before Better Collective, Preciado worked as an SEO writer at Forbes, The Game Day, and Dodgers Nation. In between, Daniel has participated in numerous high-stakes fantasy baseball contests and, with his educational background, has constructed successful sports betting models for college basketball and MLB.
More Details on Betting Advertising Disclosure
When reading Bleacher Nation Betting content you will come across the following advertising disclosure. It is featured in every article that is produced by the Action Network and Bleacher Nation partnership.
Commercial Content. 21+. Action Network is the official betting partner of Bleacher Nation, which is the editor of this content.
Bleacher Nation – Provided in Partnership with Action Network
Bleacher Nation and Action Network entered into a partnership in July 2023. The goal of the partnership is to provide readers with transparent, accurate, and high-quality content centered on sports betting and online casinos. Action Network’s parent company is Better Collective which has the goal of educating millions of readers across the United States.