Even people living under a rock have heard of NBA Top Shot by now. The online marketplace allows basketball fans to acquire and sell digital collectables that reflect some of the league’s most iconic moments and players (and it’s all on the blockchain, but that’s a much more in-depth conversation for another day).
I have yet to get into the craze myself, but I might have to highly consider it with the recent news. Dapper Labs – the company that owns and operates NBA Top Shot – has reportedly gained $305 million in new investment funding. The money will be put toward growing the current NBA brand, creating a “Top Shot” universe for other sports, and developing entertainment/gaming experiences, per Basketballnews.com.
The group of investors stretches far and wide, encapsulating a high number of former athletes and A-List celebrities. The GOAT himself is one of the most notable names on the list, but he doesn’t represent the only Chicago Bulls player to get involved.
Current roster members Thaddeus Young and Nikola Vucevic has reported pumped money into the fast-growing service that has surpassed $5 million in sales.
"NBA Top Shot is one of the best demonstrations we’ve seen of how quickly new technology can change the landscape for media and sports fans… We're excited to follow the progress with everything happening on Flow blockchain…" – Kevin Duranthttps://t.co/XE1BCaxvGF
— NBA Top Shot (@nbatopshot) March 30, 2021
I think it’s pretty freakin’ cool when a bunch of guys get together for something like this. Top Shot simply looks like another way to amplify the NBA experience, and it’s great to see everyone worth together to find new ways to develop the NBA brand.
Anyway, I’m gonna go get myself account. I’ve already wasted enough time not stacking up on those Zach LaVine and Thadgic Johnson highlights.