The Brand is Strong: Chicago Bulls Merchandise Ranks 5th in Second-Half Sales

While the Chicago Bulls may have experienced their fourth-straight season without a playoff appearance, they sure are not out of the spotlight.

According to the NBA, the Bulls ranked in the top-5 for merchandise sales in the second half of the season.

The Bulls were one of only two teams (Knicks) to rank inside the top-10 for merchandise sales without having an individual player rank in the top-15 for jersey sales. They are also the only team inside the Top-8 to not make the playoffs and the only team inside the top-9 not to make at least the play-in tournament.

While this could reflect some excitement for the future with Zach LaVine and Nikola Vucevic, it really just continues a positive trend for the Bulls, who have continued to rank high in merchandise sales despite their lackluster play. During the 2019-20 season, the team finished 3rd in merchandise sales behind only the Lakers and Celtics, and in 2018-19 the organization sat in a solid 6th-place.

The Bulls’ grip on the basketball universe remains strong even in these down years. As long as this front office can fix the on-court product enough to thrust Chicago consistently into the playoff picture, there is no question they will be one of the most talked-about teams in the league.

written by

Elias Schuster is the Lead Chicago Bulls writer at Bleacher Nation. He started with BN full-time in 2019 immediately after graduating from the University of Illinois Urbana Champaign with a degree in Journalism (yes, he started with the Jim Boylen Era). Since joining, Elias has been the driving force behind Bulls and NBA content for both the site and social accounts. You can follow him on Twitter/X @Schuster_Elias.

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