Shared via Nick DePaula of Boardroom, Lids recently released their top player and team jersey sales for this season, and the Chicago Bulls appear to have some solid representation.
Check it out:
Data is pulled from in-store sales at the 2,000+ Lids locations around the US.
(Montana has just 1 location & Alabama has 5…)
— Nick DePaula (@NickDePaula) February 17, 2022
Chicago claims the best-selling title in eight states, including Illinois, Iowa, Nebraska, South Dakota, Mississippi, Alabama, South Carolina, and Delaware. Meanwhile, Michael Jordan checks in as the top jersey in Illinois, South Dakota, and Delaware while Scottie Pippen finishes at the top of his home state of Arkansas.
While it’s not worth making any grand conclusions from this jersey reveal, it’s still always cool to get a better idea of where the Chicago Bulls brand stands across the country. The data from Lids certainly seems to reflect a similar trend we saw from the NBA Store’s sale totals earlier this year. When they released their top-selling merchandise for the first half of the 2021-22 season, the Bulls finished 7th-highest right behind the New York Knicks. The team did fail to have a current player land in the Top-15 player jersey sales, but I guess Lids is showing us that the retro look remains as strong as ever.
Chicago Bulls Merch Sales Among League Best, Jersey Sales a Different Storyhttps://t.co/UWyDkBkRP5
— Bleacher Nation Bulls (@BN_Bulls) January 21, 2022