Steph Curry Could be Close to a *BILLION* Dollar Deal with Under Armour

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Steph Curry Could be Close to a *BILLION* Dollar Deal with Under Armour

Chicago Bulls

Stephen Curry is Under Armour’s most important brand ambassador, and they plan to keep it that way.

Rolling Stone’s Matt Sullivan recently spoke with Curry for an all-encompassing cover story on his rise toward icon status. The Golden State Warriors guard touched on his partnership with Under Armour, which began in 2013 and has led to his own signature shoe. According to the story, while Curry’s contract with the athletic brand is set to expire in 2024, there are major plans to keep him around for … well … ever.

Here’s what Sullivan shared when discussing what Curry has been up to this summer (emphasis mine):

This offseason, Curry finally received a diploma from Davidson College in North Carolina, where the so-called Baby-Faced Assassin led the nation in three-pointers before leaving in 2009, after his junior year, for the NBA. He trademarked his “Night Night” celebration — head cocked atop a prayer-hands pillow, after putting away his opponents with a clutch bucket — that became a contender for the top meme of 2022. He’s nearly locked a lifetime contract with Under Armour worth potentially more than $1 billion.

Uh, holy crap.

A lifetime deal worth more than $1 billion is impossible for me to wrap my head around. But that isn’t to say it wouldn’t be worth it for the company.

Michael Jordan has been the prime example of a superstar who has been able to keep his brand relevant far beyond his playing career. While Curry may not be on the GOAT’s level, I think we can agree he’s a generational talent whose name is already etched into the NBA’s history books. Under Armour locking him up on a permanent basis could give them quite the significant associate brand for the long haul, so we’ll surely have to keep an eye on these talks over the coming year.

You can read Rolling Stone’s full story on Curry below:



Author: Elias Schuster

Elias Schuster is the Lead Bulls Writer at Bleacher Nation. You can follow him on Twitter @Schuster_Elias.