As the Cubs/rooftop debate continues to wind down, a new issue is beginning to emerge. This time around, it’s the Cubs (and their plans for the new open air plaza) vs. the neighborhood, as well as the many Wrigleyville bar owners.
The new outdoor plaza, set to open ahead of the 2017 season, has become a point of contention between the bar owners and the Cubs, because, among other reasons, of fears that patrons will take their business from the bars to the plaza – which will also sell alcoholic beverages. More specifically, according to this interesting DNAinfo read, some bar owners are worried that the Cubs will sell particularly cheap beer in an effort to attract consumers into the plaza and ultimately Wrigley Field – something the bar owners can obviously not provide.
Mike Lufrano, the Cubs Vice President of Community Affairs, disagrees that the plaza will directly subtract customers from the surrounding bars.
“They’re people who are already there [at Wrigley Field],” Lufrano opined in the DNAinfo piece, indicating a belief that the plaza might be primarily serving people who intend to otherwise enter Wrigley field. Comments like Lufrano’s might serve to reinforce the proposed rules of preventing liquor sales during and immediately after Cubs games – times when surrounding bars make the most money.
This is a relatively difficult issue to take sides on, even for Alderman Tom Tunney. At the end of the day, he must consider not only the interests of the Cubs and the bar owners, but also the consumers and locals who might actually want a significant (and liberated) Cubs plaza to attend and utilize.
I agree with the bar owners in that the plaza will have exceptional draw power, but I disagree with any conclusion that that is necessarily bad for business. For it to be bad for business, you have to assume that the number of consumers in the area is remaining stagnant and are simply taking their business from one of the bars to the plaza. The alternative, though, is that extra customers might come to the area for the “new plaza” and stay for the surrounding bars and environment (especially on non-game days). So, in the long run, it’s possible that there are more total consumers than ever before. But it’s not hard to understand why that’s not a gamble they’d prefer to take.