The Next National Star: Kyle Schwarber and the Cubs Front a New Gatorade Campaign

When your star is on the rise, national brands take notice. One of the historically most prominent when it comes to athletes, of course, is Gatorade.

And they’ve got a new face to add to the stable of star athletes:

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As we’ve seen Kris Bryant and Anthony Rizzo take center stage for the Cubs as they rose to a championship (with many other members of the team getting plenty of focus, too), Schwarber was working hard behind the scenes. It had to be a tough year for him, especially when you consider his would-have-been coming out party in the 2015 playoffs.

But he got his chance in the World Series, did the impossible, and now he, too, is getting national attention. I love it.

I find this all especially fun in the context of the latest Bryzzo Souvenir Company video, which had Schwarber “finally” getting an employee of the month nod. Get yours, Kyle.

written by

Brett Taylor is the Lead Cubs Writer at Bleacher Nation, and you can find him on Twitter at @BleacherNation and on LinkedIn here. Brett is also the founder of Bleacher Nation, which opened up shop in 2008 as an independent blog about the Chicago Cubs. Later growing to incorporate coverage of other Chicago sports, Bleacher Nation is now one of the largest regional sports blogs on the web.

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