Well-done promotional materials are the golden goose of retail companies in the social media era. If you make something enjoyable – or, even rarer, actually funny – it will get attention. Red Bull has done extremely well with Kris Bryant on this front, and I gotta say, this Mizzen and Main spot featuring Ian Happ and Kyle Schwarber put a smile on my face today. They are not a sponsor of BN, by the way. I just like this video. I think it’ll give you a few seconds of chill after the uneven start to the season.
The secret to @ihapp_1‘s first pitch homer is his insane stretching regimen. Don’t worry, he taught it to @kschwarb12. Go @Cubs! #chicagocubs #openingday #schwarber #ianhapp pic.twitter.com/iG56Sa5DkU
— Mizzen+Main (@MizzenAndMain) March 29, 2018
It's gonna be OK, my friends. pic.twitter.com/9y4Y3GPNjX
— Bleacher Nation (@BleacherNation) April 3, 2018