The Cubs Are the Fourth Most-Watched Team in MLB

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The Cubs Are the Fourth Most-Watched Team in MLB

Chicago Cubs

A little TV rating news for your Thursday afternoon, with the Cubs once again showing up as the top primetime show in Chicago when they’re on.

Also, the Cubs aren’t alone:

Baseball, regionally-speaking, is doing very well everywhere except in Miami. And in Chicago – and ten other markets – baseball gets the top billing in primetime on any channel, not just cable. It’s a useful reminder when you see the stories about attendance and ratings being down for the sport – it’s all still relative to the rest of the entertainment market. Baseball ain’t doin’ so bad.

As for the Cubs, specifically, in terms of households tuning in, only the Yankees, Mets*, and Red Sox get more viewers on average than the Cubs, and the Cubs have the 7th best local rating in MLB (not easy to do in a large market – by contrast, the young, exciting, popular, and awesome Yankees are 9th).

At a time when the Cubs continue to navigate the complicated cable/streaming waters to land their next big broadcast rights deal, it remains a good thing – regardless of what direction the Cubs ultimately go after 2019 – to have strong ratings.

*(Obviously being in a huge market helps your raw number of households tuning in … )

Author: Brett Taylor

Brett Taylor is the Editor and Lead Cubs Writer at Bleacher Nation, and you can find him on Twitter at @BleacherNation and @Brett_A_Taylor.