A phrase fans often like to say about their favorite team and city and stadium, and something players have gravitated toward in recent years, too.
It’s Different Here.
And that’s now the Chicago Cubs’ marketing/rallying slogan for the 2022 season:
Opening Day. April 7.
See you there: https://t.co/BiD3w49Wsu#ItsDifferentHere pic.twitter.com/FBaZyL5r78
— Chicago Cubs (@Cubs) March 23, 2022
That’s a pretty good video, and it’s a decent tag (better than some in recent years, including the most recent, “Cub Together”). I’m good with it. Not a needle mover for me, but fine. Nothing in recent memory has topped “Let’s Go” or “Fly The W,” though. And the one that happened organically, but the Cubs didn’t officially use, Miguel Montero’s “We Are Good.”
Also: yeah, there are a LOT of easy jokes about it being different with the Cubs right now …