I like having a beer or three at a baseball game. It’s not for everyone, and that’s fine, but when I’m outside watching a game in the bleachers on a warm summer day, I want a beer.
The rub, of course, is that at MLB games these days, the beer is expensive as hell. It’s a handy way to ensure I don’t let myself get overserved, but it’s also a handy way to ensure that the total price of going to a game – and experiencing it the way you want – keeps on rapidly rising. I’m not saying cheaper beer is an essential part of making MLB games more accessible to more fans (ticket prices are the biggie), but it would probably help.
Anyway, I mention all of this because we know what has happened to beer prices at Wrigley Field, and, like time, they move only in one direction. We accept that as a fact of life.
But what if we didn’t have to:
That’s a massive drop in price on one of concessions’ most important products. I doubt the Giants are simply doing it out of the goodness of their hearts, and I certainly hope it makes attending games a better experience for some fans. (Mostly because I want to see the Cubs follow suit on concession prices. At least come up with some special deals already.)
There are caveats to the Giants’ beer deal – it’s only domestic beers and only in certain locations in the stadium – but it’s better than nothing.
Nudge, nudge, other teams.