As you’ll no doubt recall from seeing other clubs making the move over the past couple years, MLB teams are permitted under the latest CBA to add a single advertising patch to their players’ uniforms. They are generally on a player’s most front-facing arm, a detail that will become important in a moment.
The Chicago Cubs, so far, have eschewed an advertising patch, likely not out of some sense of tradition or pride, but out of a desire to make sure they get the best deal possible. I don’t love it, but I get it. Businesses do business things. And, hey, Tom Ricketts said that the Cubs just need to add more revenue in order to spend more on payroll, so …
All of that is a setup to the eagle eye of Paul Lukas from UniWatch, who noticed something about the freshly-dropped batch of Cubs pictures from Spring Training:
In short, team logo patches – for teams that have added an advertising patch – get moved to the player’s non-front-facing arm. Historically, the Cubs’ logo had been on the left sleeve, but for many of the players in the new batch of photos, the logo instead appears on the right. Specifically, it looks like righty batters have the team logo on their right arm (leaving open their front-facing left arm), and vice-versa for lefty batters. The same split appears for the pitchers whose new photos I’ve been able to review.
According to Lukas’s thinking, then, it’s POSSIBLE that the Cubs’ jerseys were made this year to accommodate an advertising patch being added at some point in 2024. Seems like a pretty logical conclusion, especially given that we knew the Cubs would eventually add this revenue stream (as 17 other clubs have so far).
Stay tuned for an announcement on this front, I suppose. Who knew that jerseys and uniforms would be getting so much attention this year?